Raine & Humble Wild 2020. For me our Wild range has been a lot of fun to develop. Last seasons range was very important. The introduction of our recycled fabric was very exciting for us. The choice of design to represent this was symbolic with a more serious message. This season I was able to have a little more fun with the range and theme.
Cheetahs Gone Wild print while playful and fun offers a level of sophistication that makes the design both suitable for kids bedrooms while at the same time the colours tame enough for a more grown up tone.
I can see the design blending into family life adding a little subtle colour into kitchens and family rooms. Life is so serious at times it is nice to be a little playful especial in family spaces. The animal prints and wild stripes add a nice core and structure to the range and can work in with any style of home. The colours this season blend and build on from the Abby Bee Range adding interesting layers.
We have continued with our recycled cottons symbolised by the importance of nature and the wild
Kerry Bower (Head Designer R&H)